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BMW Financial Services – Cooking garage, craft beer and braids
He belongs to Munich just like the Oktoberfest, so why not make him the motto of the event? No sooner said than done, the iconic TV series characters Spatzl and Franze* will accompany the participants throughout the event. They embellish invitation cards and wooden breakfast boards. Menu cards, Monaco water, even engraved “Wiesnglupperl”** remind of the event motto. BMW Financial Services is saying “Thank you” to the participants for the great cooperation during the past months.
Naturally, being in the most northern city of Italy*** and since the way to a man’s heart is through is stomach anyways, it’s time to get creative in the kitchen. In best weather the participants are enjoying their aperitif and Italian antipasti in the courtyard of the event location “Kochgarage” (cooking garage). Afterwards, aprons are put on and everyone is invited to chop, cook and create what is to become “the perfect dinner”. Full and happy, the women are then escorted to their very own Oktoberfest styling including Gelato Italiano. The men lean back while being taken on a tour of Munich and the English Gardens by our Bavarian rickshaws. During a stopover at the special café “Fräulein Grüneis” the male participants are surprised with a craft beer tasting at which they can try beers and show off their expertise.
Back at the hotel Ruby Lilly, the participants are getting ready for the Oktoberfest by putting on traditional Bavarian clothing. At the Oktoberfest the group is strolling around the many different rollercoasters, huts and fairground rides before clinking glasses at the tent “Käfer Wiesn-Schänke”. What an unforgettable day, don’t you think, Spatzl?
*Monaco Franze is a famous Bavarian TV series that has become a cult series and that literally everyone from Munich knows. Spatzl is Franze’s sweetheart.
**Wooden peg that is traditionally pinned to the Bavarian outfit and worn as a name tag
***Residents like to call Munich the most northern city of Italy because of its dolce vita lifestyle and Mediterranean flair
Client: BMW Financial Services
Location: Munich, Theresienwiese
Category: One day event with Oktoberfest visit
Challenge: Integrating Monaco Franze in the programme with style
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