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Dassault Systèmes is making high waves at the HMI!
New customer, new standards, new look – yes, we can!
For Dassault Systèmes, the motto of this year’s Hanover Fair was: “Change perspectives – create perspectives”. The 400m² meeting rooms, a catering area, a networking area and a reception counter were to be included in the plans. And of course the most important thing – the presentation of the entire Dassault Systèmes solution portfolio on the basis of an integrated platform in the manufacturing sector at various demo pods. Of course, the whole thing had to be modern and innovative. Many challenges that had to be mastered.
With verve and creative ingenuity, our project team set to work together with our booth builder. New perspectives for the visitors were created by different levels and elements. For example, a communicative grandstand was built for the networking area, with a view of the entire exhibition stand. The communication ran centrally, visible for all, on a 360° round LED wall. At the same time, the exhibition stand was to be designed under the motto “Harmonizing Products, Nature and Life”. With natural materials such as wood and many plants, an absolute feel-good atmosphere was created.
The result was a stand that made waves, beautiful waves. So beautiful and full of ideas that it was chosen as one of 10 booths to demonstrate to future applicants what is possible. And that with 6,500 exhibitors at the entire fair! What a success!
Client: Dassault Systèmes
Location: Hanover Fair Industry
Participants: Trade visitors of the fair
Challenge: Innovative, modern and fresh design on 400m²