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Start of the year for Generali /// The Generali insurance group holds its annual kick-off meeting 2014 in Berlin and Munich for almost 2,000 employees and introduces Bernd Felske as a new Chief Sales Officer. REALIZE implements an innovative event concept after winning a two-stage national pitch with a daring and ingenious approach against other agencies. One event is turned into two conferences, the stage, produced with sustainability in mind, is used in both cities and staged using media such as video scribing. It begins with a conceptual and logistical challenge – and ends with two atmospheric, perfectly organized large-scale events under the motto: “Successfully close to the customer. Partner from passion.”
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Client: Generali
Location: Berlin and Munich
Category: Conference, Workshop, Gala, Award Ceremony
Participants: 1600
Challenge: Connecting two major events in two cities in a sustainable way
 
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